Steve King is the CEO and Co-Founder of Black Swan, a UK scale-up, which combines cutting-edge data science and software development to accurately predict trends in consumer behavior, using a SaaS platform called Trendscope for customers like PepsiCo, P&G, and Gate Group.

Since reading Cognitive Science in the 90s, Steve has applied his tech, coding, and visualization skills to solving his clients’ challenges, helping them work out what will be important tomorrow by arming them with products that transform the way their brands create value from data.

Outside of Black Swan, Steve is a Digital and Data advisor to WRU (Welsh Rugby Union), sits on the Royal Mail advisory board, and is the founder and advisor to the charity White Swan which uses AI to aid patients with rare diseases.

Steve King is also the CEO and Co-Founder of Dragonfly AI, a UK company, which uses a biologically driven AI to predict attention on visual assets. Across all channels and environments, the platform can be integrated with workflows to validate decision-making with data for creative that has a higher impact and performs better.